Sep 25, 2020
Marketing is evolving and brands need to change with it to keep
up with consumers’ expectations. This week on SOUTH POD we're
talking with marketing expert Chris Savage about the secret to
success for effective marketing. Chris is the CEO and founder of
Wistia, a web-based software solution that helps marketers turn
viewers into brand advocates to grow their businesses.
Chris will share why brand affinity marketing goes beyond brand recognition to keep consumers engaged longer. Chris will share why brand affinity marketing is the future and break down the steps for building it: find a niche audience, create binge-worthy content, market like a media company, and measure resonance over reach by tracking key metrics.
Join the conversation and learn how you can step up your brand recognition game.
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